Hi, I'm VeltaVelta Destiana 👋 - user experience and research!lead with over 7 years experience shipping products from 0 to 1 <3


🍋 Currently leading UX team @ Dubai Economy & Tourism

Selected works

Designing 0 to 1 MVP ventures in KSA

#fintech #research #leadership
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Easy car subscription with OTTO

#branding #mvp #mobile-app #responsive-web
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nGage Last-Mile Delivery, simplified

#SaaS #B2B #logistics #usertesting #dashboard
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The new era of digital media

#designsystems #editorial #responsive #native
Read case study
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...and more.

It's not all! Reached out and see other projects I have done in the past.

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A positive result 🎉
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A positive result 🎉

Graduated with IT and UX degree from The University of Queensland, Australia, I began my tech journey by working in a startup accelerator in Brisbane as a former front-end developer-turned-product designer, before joining a design agency and in-house B2B SaaS startup in Dubai. I have been fortunate enough to work with some of the most interesting projects in APAC and MENA since 2018 (mostly public services and fintech!).

I lead all things UX within Allo Bank throughout 2023 and moved to venture building between Dubai/Riyadh in 2024. When not working, you can find me grinding rapid chess online.

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Design
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"What screams

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good design

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to you?"

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Universal 🤗

I'd like to take ownership, be flexible delivering aesthetically pleasing designs with accessibility in mind.

Sustainable ♻️

Solutioning process should be future-proof, easy to maintain as well. No one wants to be handed over messy design repos.

Intuitive 📲

You'll know where to go and what to do - it should be instinctual and intuitional (invest in product knowledge!)

Got fixed design process?

tl;dr, no. I believe that all UX projects are unique and therefore should be approached differently. However these are my go-to frameworks when converging solutions 👉

Context Mastery
Users and stakeholder interview
Ways of working
Secondary data
Research
Generative? Evaluative?
Research Plan and PRD
Timeline and Logistics
Wireframing
Low fidelity
Concept Testing
Information Architecture
Prototyping
High fidelity
Motion design
User Flows
Handoffs
Documentation
Accessibility check
Audit/QA
Say hi 👋 velta.ux@gmail.com
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