✱ Collaborate with Venture Architects, Product Managers, Developers and Marketing to implement designs across the entire product lifecycle (ads collateral included)
✱ Execute end-to-end design efforts across all our platforms, from conception with stakeholders to final implementation with PMs and Developers
✱ Perform user research and usability testing to gain insights into user behavior and preferences, and utilize these findings to create engaging designs
✱ Establish and uphold design standards, including style guides and design patterns, to ensure consistent visual language across ventures
✱ Run design and UX workshops with clients, research participants, and internal team- Perform user research and usability testing to gain insights into user behavior and preferences, and utilize these findings to create engaging designs
⚠️ Challenges: cultural understanding, hard to find participants to do in-house workshops, subject-matter experts, tight timelines while juggling different projects.
Purpose: Align stakeholders on the UX approach and gather competitor insights.
Activities: Competitor benchmarking (direct & indirect competitors), Market & industry analysis, Identify UX/UI patterns and differentiators
Team alignment on objectives & success metrics
Output: Competitive Landscape Report
Purpose: Validate market gaps and define high-level product needs.
Activities: Conduct team-wide competitive analysis
Stakeholder interviews with Venture Architect & Product Manager to define edge casesExpert interviews with subject-matter experts
Define target audience & personas
Map business goals & technical feasibility
Output: Product Requirements Document (PRD), User Personas
Purpose: Validate design concepts with users and refine based on feedback.
Activities: Concept Testing (surveys, interviews, A/B tests)
Usability Testing (observing user interactions)
Iterative design improvements based on insights
Output: Usability Report, Refined Prototype