The future of
car subscription
Meet Otto, an app-based subscription service that simply makes connecting to a wide range of vehicles easy. It's a new approach to buying, renting, and leasing cars, all thanks to a digital platform that smoothly links vendors with subscribers. The result? A hassle-free and unmatched flexibility.
Sebastian Klein
Velta Destiana
Ryan Miglinczy
Ochre, Dubai
2019
Design x Research
Workshop Facilitation
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Design Process
We started with a deep dive into the overall business idea and helped to create a brand positioning and name that represents the disruptive and customer centric approach of the product.
Our central idea evolved around the notion of giving people back a sense of freedom, the fundamental thing a car once stood for.
It became clear that the visual identity not only had to be crisp and bold but also convey the disruptive spirit of the product. We subsequently developed the UX/UI and user flows of the app and website.
